Competing against businesses in the same niche is very difficult, but with a weak brand identity, it is even more difficult to stand out.

 

This is no longer an issue at the Indian restaurant Kohinoor. Kohinoor's new visual identity is a modern take on the traditional representation of Indian cuisine: spicy, authentic, and up-to-date. As a result, a new “hot” look quickly gained appreciation among existing customers and piqued high interest in brand-new local visitors. Here is what some of them have said:

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"Every time I see Kohinoor's new logo, I immediately think of Indian food!" “So fascinating, I can’t stop looking at it!”