Even for a 40-year-old company, change is beneficial. California Giant Berry Farms is an excellent example of a successful company's growth with basic branding.

 

Unfortunately, fruit and berry companies do not invest heavily in branding, so they all look the same to their customers.

This is an experimental project that shows how a vivid visual identity can elevate the perception of something we already appreciate.
The majority of those who saw this change agreed that this branding proposal is something they would like to see.